Brand Strategist, Brighton

Clarity on who you are and how to say it.

There's a moment most founders hit where they know their brand isn't quite landing. The offer is good. The work is good. But something between what you do and how you're communicating it isn't connecting and that gap is costing you. This is where I can help.

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brand strategy for independents and solo founders

Hi, I’m Phoebe

a brand strategist based in Brighton. I help independent brands, makers, artisans and purpose-led founders get clear on their positioning, sharpen their message, and build a brand that actually reflects the business they're building.

[ Read more about me ]

What brand strategy actually involves

It's not a logo. It's not a colour palette. Brand strategy is the thinking underneath all of that, the foundation that makes everything else feel consistent and intentional.

We work through questions like: What makes you genuinely different? Who is your audience, really? Why would someone choose you over anyone else? And how do you say all of that in a way that feels like you?

When that's clear, your website works harder. Your content feels easier to write. Your sales conversations have more confidence behind them.

Depending on where you are and what you need, we might work on brand positioning and messaging, a full brand and website strategy, or an audit of what's already there and what needs to shift. My work always starts with understanding your business before touching anything else.

Together we can work on:

What we work on together

  • Begin with Clarity

    Strategic diagnosis and customer journey mapping to uncover what's actually holding your growth back. The right starting point before anything else changes.

    → The Customer Journey Mapping Kit
    → The Clarity Audit

  • Website & Brand

    Website and brand experiences designed around how your customer actually moves, from first impression to enquiry. No guesswork, no generic templates.

    → Roots to Results
    → Content Rebrand

  • Ongoing Depth

    Private, high-touch collaboration for founders ready to continue working together to scale with intention.

    → Strategic Session
    → The Full Circle (by invitation)

sussex based brand positioning consultant

Who I work with

Independent brand owners who are past the early scrappy stage and know something needs to shift. Makers and artisans with a strong product but a brand that isn't telling the right story. Solo founders who've outgrown their original positioning. Purpose-led businesses that want their values to come through clearly, without sounding like a mission statement.

If you're in Brighton or Sussex, I’d especially love to connect, but I work with founders across the UK.

[ get in touch ]

Ready to get clear?

Book a free discovery call and let's figure out together what your marketing actually needs.

[ get in touch to book ]

  • A brand strategist helps you get clear on what your brand stands for, who it's for, and how to communicate that consistently. The work typically covers positioning (why you over someone else), messaging (how to say it), and the strategic thinking that sits underneath your website, content and sales. It's the foundation that makes everything else perform better.

  • A branding agency typically focuses on the visual output: logos, colour palettes, design systems. A brand strategist works on the thinking underneath that: the positioning, the language, the story. The two often work together, but strategy comes first. Without it, even a beautiful brand can miss the mark with the right audience.

  • Brand strategy costs vary widely depending on scope and who you work with. Freelance strategists typically charge between £1,500 and £8,000 for a brand strategy project; larger agencies charge significantly more. The investment is usually proportional to how deeply the strategist gets into your business and how much hands-on work is involved.

  • If your core problem is that people don't understand what you do, your messaging feels inconsistent, or you've outgrown your original positioning, that's a brand strategy problem. If your offer and positioning are clear but you're struggling to reach enough people or convert them, that's more of a marketing problem. Many independent founders need both, usually in that order, that’s why our offering spans both areas.

  • Depending on scope, a focused brand strategy engagement typically takes between two and eight weeks. Some work, like a clarity audit or positioning review. can be completed in a single session. Larger projects involving full messaging frameworks, website strategy and content direction take longer.

Pho The Marketing Collective provides brand strategy and marketing consultancy for independent brands, makers, artisans and purpose-led founders. Based in Brighton and working across Sussex and the UK.