website design & optimisation

The situation

Elliot. had a genuinely beautiful product and a clear ethical mission: organic cotton, made without harmful chemicals, kind to skin and planet. What wasn't fully working was the website. Strong imagery existed, but it wasn't being used to its potential. The navigation hid what made the brand special, and the product pages weren't communicating the quality and values that set Elliot. apart from mainstream alternatives.

What we worked on

The starting point was the homepage: rethinking the user journey from the ground up with the brand's imagery at the centre of it. Elliot.'s photography is striking, and a close-up shot within the hero banner of the organic cotton fabric immediately communicates the quality and tactility that no amount of copy can replicate. We incorporated a scrolling press banner to build immediate authority, along with a scrolling review section at the founder Alex’s request.

Navigation was overhauled with a mega menu, making the some of the main shopping sections e.g. Vests, Briefs and Bras visible and explorable from the scroll, rather than requiring visitors to hunt for it.

The site was fully optimised for mobile, where a significant portion of the brand's audience shops.

On the product pages, scrolling feature icons were added to communicate the brand's core credentials (natural, plastic-free, organic) at a glance. A "complete your set" function was introduced to surface complementary products and support a higher average order value.

A dedicated press page now gives the brand's editorial features a permanent, shareable home.

The result

A site that finally matches the quality of the product it sells. Every touchpoint (from homepage to product page), now works together to tell Elliot.'s story clearly, build trust quickly and make it easier for the right customers to buy with confidence.